A colourful economy
What becomes possible when creative work is treated as an economic asset?
Creativity has an economic life. Music, design, software and other forms of intellectual property can support livelihoods and new businesses when the right structures exist around them.
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The original Blue Kite site called this “A Colorful Economy”: an exploration of how knowledge, investment and intellectual property could help address youth unemployment. It remains a useful lens for understanding the group’s founding ambition.